SHRINK SLEEVES ARE THE ATTRACTIVE PACKAGING ALTERNATIVE IN THE CRAFT BEER INDUSTRY

Shepherd Agency.jpg

Photo courtesy of Shepherd Agency/Tenaya Creek Brewery

As a re-emergence of canning in the beer industry is happening, there is a need for more alternative packaging solutions. Craft breweries who want their packaging to stand out in stores and among their competition should consider shrink sleeves as a long-term packaging solution. What makes craft brewers the perfect candidates for shrink sleeve is that craft brewers are experimentalists. They are interested in working with new materials to better market their beers, are excited about design, and want to differentiate their products from the rest of the competition.

 

26196400_10155287836361453_4963465905495279386_n.jpg

Photo courtesy of Intuition Aleworks

Shrink sleeves are specialized to fit around the container of your product giving it overall coverage in a 360-degree fashion. This is done by shrinking the non-adhesive material onto the container with shrinking equipment that combines heat and steam. The artwork is printed on the inside of a film material so the design is protected from any outside factors.

The advantage of using shrink sleeves is it creates a 360-degree branding opportunity. Packaging is a piece of advertising. Thoughtful shrink sleeve design can go a long way with advertising your product, leading to a more profitable response in stores. There are important factors to consider for utility, cost and the look of your packaging when thinking beyond graphic design because designing to the container is an important detail for your finished product.

Many craft beer companies are making the switch to shrink sleeve packaging. Dion is tackling this market head on in the upcoming year. Contact us today for a quote!

Loading Conversation

RECENT POSTS

Beer Lovers Can Celebrate as Gluten-Free Beer Widens Market for Breweries

BY: Clarissa.Marchia

Now everyone can have their beer and drink it too. Over the past five years, the demand for…

Canned Craft Beer is Cool Again

BY: Clarissa.Marchia

In November 2002, Oskar Blues Brewery became the first craft brewery in the country to put their…

Label Review: Medusa Brewing Company

BY: Clarissa.Marchia

Medusa Brewing Company, a small town brewery from Hudson, MA, took the opportunity to showcase their…

Enjoy a Limited Edition Beer with Your Special Someone This Valentine’s Day

BY: Clarissa.Marchia

In lieu of chocolates and flowers this year, why not try a craft beer instead? Visiting a brewery…

Shrink Sleeves are the Attractive Packaging Alternative in the Craft Beer Industry

BY: Clarissa.Marchia

As a re-emergence of canning in the beer industry is happening, there is a need for more alternative…

Top