Photo Courtesy of Aviation American Gin
Taking a look at label design in the spirit industry, most labels are ditching contemporary design for a more classic, vintage look and for good reasons. Vintage design allows elements from the past to merge with design elements of today. Despite the advancements of modern technology, consumers are allured by the handmade and unrefined style of a classic label. A consumer from an older generation might be more prone to buying a product that reminds them of their past, especially their youth. For example, the Aviation Gin label is kept minimal and monochromatic. This product might appeal to someone who grew up in an era where aviation planes were popular. With this type of packaging there is room for sophistication which appeals to an older crowd.
Photo Courtesy of Seven Three Distilling Co.
Dressing a product like a classic requires less focus on graphics and more focus on typography design. Let's take a look at the Black Pearl Rum and St. Roch Vodka label designs for Seven Three Distilling Co by Tilt of Baton Rouge. The type is noticeably more cursive and fluid than big and bold type of modern design. For a clean sophisticated look, high decoration options are used to add gold or silver metallic to the label. Colors are minimal with three colors at most being used on a single label.
Choosing a product based on its content is no longer the sole decision maker. Consumers are paying attention to label design and use this as a guide when buying new products, especially when they are first-time buyers. If you’re looking to appeal to multiple generations, try using a vintage design on your next label. Contact us today to inquire about our high decoration options as well.
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