The shift towards gender neutral packaging

Gender neutral.jpg

The awareness of gender fluid identities has gained the attention of mainstream media. Our culture has become more diverse and gender roles for males and females have become less defined. By designing gender-neutral packaging, brands can help to create gender equality.

Most household products or personal care items still fit the traditional gender role stereotypes. Saana Hellsten created BASIK, a brand of gender neutral packaging for household products as well as a shaving kit for personal care. The packaging of BASIK focuses on the product rather than the gender. BASIK packaging contains a matte finish with a clean white label using a blue and green color scheme. In addition to the packaging, the product's function was taken into consideration. With their razors, BASIK focuses on giving consumers the option to choose the blade and handle, depending on the function.

 

gender.jpg

The fashion and beauty industry have also created unisex fragrances and skincare lines that appeal to everyone. Context Skincare for men and women developed a line of skincare products using a minimalistic packaging concept. In 2011, Laboratory Perfumes released a unisex scent that had received positive feedback.

Packaging design is a consumer’s first impression. Brands challenging gender segregation can create strong messages by shifting towards gender neutral packaging.

Loading Conversation

RECENT POSTS

Label Review: Glowing Buddha Confections

BY: Clarissa.Marchia

As more states across America are allowing the recreational and medicinal use of marijuana, there…

Label Review: Bokeh Wine

BY: Clarissa.Marchia

Thrival Design Collective , a creative agency based in Los Angeles, California, created conceptual…

Textured Labels Maximize Consumer Engagement

BY: Amelia.Stasky

Textured labels can be created through a number of different avenues, from textured paper to…

Happy New Year!

BY: Amelia.Stasky

We will be closed for New Year’s Day on Monday, January 1st. We will reopen on Tuesday, January 2nd.

HAPPY HOLIDAYS

BY: Amelia.Stasky

Happy Holidays from all of us at Dion Label Printing! Our facility will be closed Dec 23-26, we…

Top